In 1978, Marvel and Topps released a series of thirty-four buble gum wrappers in the style of the Bazooka Joe comics. They didn't sell well enough to merit a second series (probably because they were sugar-free), but here's a look at quite a few of them.
Art and writing uncredited (could've been either the Marvel or the Topps staff, if you know please comment).
A few more of these have been posted at the MAIL IT TO TEAM-UP blog
More assorted Marvel merchandising in Jason Liebig's FLICKR set
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