I'm not exactly sure why, or who thought it was a good idea, but when Atlas Comics officially became Marvel Comics, Patsy changed from a teen humor to soap opera styled romance series. The result of this is just about what you'd expect; after twenty years running as a popular series, it ended up getting cancelled. It just proves the point that "if it ain't broke, don't fix it".
Just speculating here, but if they had stuck to the formula, you'd see Patsy comics at the grocery store checkout instead of Betty and Veronica.
This melodrama is by Stan Lee and Sol Brodsky.
from PATSY AND HEDY #99, April 1965
TIP: just click on the first page, then use the "next" button to read the whole story
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